Becoming a Commodity: Exactly When and How Are You a Commodity?

Different places on the lifecycle and/or distribution curve require different levels of support and different organizational structures. This video provides a solid foundation for understanding where your company’s product or service offering is and general guidance on what you may need to consider. The post Becoming a Commodity: Exactly When and How Are You a Commodity? appeared first on SalesMastery.

It’s important to have some understanding of where you are in your product’s lifecycle or market maturity. In this video, Barry Trailer shares his insights on how and when you become a commodity and the implications of this for your sales organization.

The post Becoming a Commodity: Exactly When and How Are You a Commodity? appeared first on SalesMastery.

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