Essentials of Sales Compensation

Kevin Raybon · April 5, 2021

Variable compensation is unique to the Sales function. In order to understand the motivations of sales and to influence change, it is important that a Sales Operations professional understand the various forms of sales compensation plans and how they are developed and administered. In this module we cover all the elements of a sales compensation plan, principles of plan design and how to assess plan performance

About Instructor

Kevin Raybon

A true thought leader in the GTM Operations with a track record of founding and running teams that make a transformational difference, Kevin has been a part of executive leadership teams at NEC, Schneider Electric and Thomson Reuters and, as a consultant, has helped firms from diverse industries transform and operationalize their go-to-market strategies. In 2019, he founded the Global Sales Operations Association and the Sales Ops Academy. A frequent speaker at industry events, Kevin is constantly challenging GTM teams to consider creative ways to improve the effectiveness of their business.

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  • 1 Lesson

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